How Academic Libraries Can Use Social Media Engagement, Outreach, and Reference
Social Media has become part of the librarian job description. At this roundtable, librarians can learn from one another on how to improve their current social media outreach. Brandy Burbante, Library Outreach Coordinator and her colleague, Elizabeth Batte, Electronic Resources Librarian will host a discussion on what their social media committee has done to improve their online outreach. This roundtable discussion will include strategies on successful social media campaigns, what to learn from unsuccessful posts, how to utilize different types of social media, and general rules for increasing your online presence. To have a successful social media campaign, it needs to be planned out, coordinated between different platforms, and involve personal interaction. There are lessons to be learned from unsuccessful posts. Are you aware of the algorithms that control timelines and how posts are seen in newsfeeds? Did your post include a video or photo? Did you use hashtags or tag another person/organization in your post? Another key to online success is using different social media platforms in the right way. Facebook is great for large groups of photos or creating online events. Snapchat, Instagram stories, and Facebook stories are great for “in the moment” and live posts. Instagram is best for photo-only posts that do not need a lot of explanation. Twitter should be used for quick “sound bites” and can successfully be used for hype posts before an event. The roundtable discussion will also collaborate on general guidelines different organizations use for their social media policies. What guidelines do you use for what, when, and where you post? What type of social media management system or tools are you using, if any? Brandy and Elizabeth hope to inform attendees on these topics but also want to collaborate and learn from other organizations on their social media outreach.